Dolby: College Students Use PCs for Entertainment11 Aug, 2010 By: Chris Tribbey
A new study by Dolby Labs finds that roughly 60% of college students are using their PCs for entertainment, instead of using TVs.
The survey found 70% used their PCs to watch video, and 64% watched videos regularly, often or sometimes, as opposed to just 44% of the general population.
“While it has become apparent that consumers are using their PCs to watch movies and TV, play games and listen to music, this is one of the first times we’ve heard that consumers, specifically college students, now expect high-quality audio on their personal computers,” said Mary Anderson, director of PC marketing for Dolby. “We are excited to hear that audio has become such an important component of the PC entertainment experience and will continue working with manufacturers to help improve this experience for the rapidly-evolving computer user.”