DivX Plus Streaming Approved for UltraViolet

7 Jan, 2013 By: Chris Tribbey

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Rovi Corp.’s DivX streaming format has been approved by the Digital Entertainment Content Ecosystem (DECE) for streaming use with UltraViolet.

DECE is the industry-wide consortium behind the digital locker service. The approval allows DivX Plus Streaming to be used by UltraViolet retailers to deliver over-the-top video streaming video that adjusts itself based on available bandwidth, and supports 1080p, subtitles and multiple language tracks.

“UltraViolet is gaining market traction with more than 8 million household accounts, thousands of titles available, new retailer launches and hundreds of millions of compatible devices,” said Mark Teitell, general manager of DECE. “As a founder of DECE, Rovi has had a substantial impact on the initial design and development of UltraViolet — and its expertise and capabilities across content creation, access and playback are now helping to further accelerate UltraViolet in the marketplace.”

Rovi is also powering some of the first UltraViolet-enabled retail services, including Best Buy’s at-home disc-to-digital service, via CinemaNow.

“We share DECE’s vision of entertainment freedom for consumers and are delighted that DivX Plus Streaming has been selected as a technology to support UltraViolet retailers looking to deliver a consistently high-quality viewing experience,” said Matt Milne, EVP of worldwide sales and marketing for Rovi.

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