Dish Bows ‘G’-Rated Streams14 May, 2012 By: Erik Gruenwedel
Dish Network May 14 launched a family-friendly, faith-based video-on-demand platform that allows subscribers of its Heartland Package or Blockbuster @Home service to stream ‘G’-rated movies directly through their television or mobile devices.
Dish, which owns and operates Blockbuster LLC, is offering the streaming service, dubbed G-Movies, through a partnership with GMC TV. Subscribers can access programs such as the Bible-based animated series “Pahappahooey Island”; teen drama “Much Ado About Middle School,” starring Bill Cobbs, Lee Meriwether and Amanda Waters; and the “Left Behind” series of dramas, starring Kirk Cameron and based on bestselling books by Tim LaHaye and Jerry B. Jenkins.
According to Simmons Research, 75 million people in the United States describe themselves as "active Christians," and 40.5 million adults ages 25 to 54 want faith-friendly and family-values programming. Additional research conducted for GMC by Barna Group showed that 70% of these faith-friendly consumers expressed positive interest toward the new G-Movies service.
“G-Movies provides the best titles for families searching for entertainment that upholds their faith and values and offers uplifting programs every member of the household can enjoy,” said Dave Shull, SVP of programming.
Dish's Heartland Package features seven family-entertainment networks, including GMC TV, Hallmark Channel, Hallmark Movie Channel, PiXL, Baby TV, Rural TV and RFD TV. This $5 monthly package includes more than 3,000 streaming children's and family programs to the iPad using the Dish Remote Access app. Streaming programs are available from BabyFirstTV, Cookie Jar, Content Kids, Gaiam and GoDigital.
At $10 per month, the Blockbuster @Home service includes thousands of additional streaming programs from networks Encore, Epix, Starz and MoviePlex; features a disc-by-mail service for DVDs, Blu-rays and games; and has more than 20 additional programming channels available through the set top box.