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'DirecTV Now' Ending $35 Promo Price in January

29 Dec, 2016 By: Erik Gruenwedel

If getting access to 100 pay-TV channels for $35 a month seems like loss-leader pricing — it is. DirecTV Now has quietly announced it will end the promotional price for the upstart online TV service beginning Jan. 9, 2017.

The DirecTV Now entry-level package will increase to $60. Current and new subscribers (until next month) will continue at $35 per month as long as they maintain service.

Additional pricing tiers include 80 channels for $50, and 120 channels for $70. HBO and Cinemax are each available for a $5 monthly surcharge.

The pending entry price increase is no surprise. CBS CEO Les Moonves earlier in December was asked about negotiations regarding the network’s inclusion in DirecTV Now.

Moonves said he “assumed” a deal would occur, but added the $35 price couldn’t last.

“[The service] is obviously something they're going to lose money on initially. There's no way it can last a whole long time at $35,” Moonves told the UBS Global Media and Communications confab in New York.

The CEO added that any carriage deal would not include Showtime for $5.


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