Crackle Bows Second Original Scripted Series6 Sep, 2016 By: Erik Gruenwedel
Crackle, the ad-supported streaming service owned by Sony Pictures Television, Sept. 6 debuted original scripted series “StartUp,” a 10-episode tech drama set in Miami about the fictional launch of GenCoin, a potentially revolutionary idea for an unregulated digital currency.
The series stars Otmara Marrero, Adam Brody (“The O.C.”), Martin Freeman (The Hobbit), Jocelin Donahue (The House of the Devil) and Edi Gathegi (“The Blacklist”), among others.
In the series premiere, Izzy Morales (Marrero,) begins her quest to build GenCoin, a cryptocurrency. Loan officer Nick Talman (Brody) is tasked by his estranged father, Andy, to hide some questionable funds — of which he uses to partner with Izzy. Ronald Dacey (Gathegi) deals with the perils of the streets while making a concerning discovery about his gang's money. Meanwhile, FBI agent Phil Rask (Freeman) comes looking for Talman.
Crackle, one of the oldest distribution platforms, last year launched its first original series, “The Art of More,” starring Dennis Quaid, Kate Bosworth and Cary Elwes. The 10-part series about the cutthroat auction market was renewed, with season-two episodes streaming this fall. The show is also available on Amazon Video for $2.99 per episode; $24.99 for the entire season.
Other original content includes Joe Dirt 2, "SportsJeopardy!" and Jerry Seinfeld's "Comedians in Cars Getting Coffee," among others.
Crackle in April announced it would offer original content on Comcast Cable’s Xfinity on Demand. The deal was Crackle’s first content distribution agreement with a cable operator — and underscores Comcast’s growing acceptance of third-party over-the-top video, including Netflix.