Cinedigm to Launch Doc Streaming Service1 Apr, 2013 By: Erik Gruenwedel
Cinedigm April 1 said will launch an ad-supported streaming service in conjunction with the release of series of theatrical documentaries.
Los Angeles-based CIDM distributes independent movies and TV shows via digital theatrical screens in the US, including the nearly 11,600 they deployed with 269 exhibition partners, DVD and Blu-ray Disc, electronic sellthrough, and transactional and subscription VOD.
The company’s content library features nearly 19,000 movies and television episodes. Recent release The Invisible War, about rape in the military, was nominated for an Oscar in the Best Feature Documentary category.
Last year, CIDM acquired independent home entertainment distributor New Video.
Cinedigm said it will take 15-year-old Docurama brand re-launch it April 22 with a seven-week, seven-film series of screenings in theaters across the country. At the same time, the company will offer an ad-supported streaming service of the films.
“Cinedigm is reinventing distribution for the digital age by taking full advantage of the technology now at our fingertips,” said CEO Chris McGurk in a statement. “These outstanding films deserve a theatrical release, the boost from which provides ongoing community engagement and discussion.”
At the same time McGurk said evolving digital distribution of video online enables most consumers to see what they want, when they want, on the device of their choosing.
“This program satisfies everyone – all due to the exploding technological advances in digital cinema both for theaters and platforms like iTunes, Hulu, Netflix and others serving a plethora of new viewing devices, from tablets to gaming consoles to smartphones,” he said.
Information about streaming access to the docs wasn’t immediately available.
Cinedigm will present the documentaries at theaters in up to 15 U.S. markets, with each film being screened multiple times per week. Markets currently booked for the series include: Los Angeles, CA (Laemmle Claremont, Monica, NoHo); Pasadena, CA (Laemmle Playhouse); Encino, CA (Laemmle Town Center); San Diego, CA (Media Arts Center); Austin, TX (Alamo Drafthouse Village, Slaughter Lane); San Antonio, TX (Alamo Drafthouse Park North); Phoenix, AZ (Harkins Shea-Scottsdale); Cleveland, OH (Cedar Lee, Capital); Pittsburgh, PA (Southside Works); New Haven, CT (Criterion Cinemas @ Movieland); Hartford, CT (Cinema City at the Palace); Ithaca, NY (Cinemapolis); Winchester, VA (Alamo Drafthouse); Richmond, VA (Criterion Cinemas @ Movieland).
All seven films will also be available for by-demand theatrical screenings across the country through a partnership with Tugg.