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CBS, Facebook Create User Link

27 Apr, 2009 By: Erik Gruenwedel


CBS Corp. April 27 said it signed a deal with Facebook that allows users to connect to CBS.com via the popular social networking site.

Facebook members who follow CBS shows such as “How I Met Your Mother,” “Two And A Half Men,” “The Amazing Race,” “The Big Bang Theory” and the CSI franchise, and contribute or interact on CBS.com, can link their actions back to Facebook, enabling them to share their CBS.com experiences with their entire social network.

“Television is a social experience, and [now] it’s faster and easier than ever for CBS television fans to share their thoughts and reactions about their favorite shows with their friends and family,” said Bill Binenstock, VP with CBS.com.

As more media companies align themselves with social networking sites such as Facebook, MySpace.com and others, concerns regarding user privacy are emerging.

Last week a federal judge in Dallas allowed a class-action breach of privacy lawsuit against Blockbuster Inc. to continue.

In the case, the plaintiff alleged her movie rental history was posted on her Facebook page without permission.

Blockbuster Nov. 7, 2007, launched a movie rental search application on the popular social Web site. Called Movie Clique, the platform allows users and Blockbuster subscribers to rent movies as well as create rental wish lists, already-seen lists and all-time favorites, without leaving Facebook.

Separately, CBS Interactive, a unit of CBS Corp., said its online properties, which include CBS.com, in March surpassed 200 million unique users for the first time, making it the eighth-largest Internet property, according to comScore.

Principal drivers also included CBSSports.com via March Madness college basketball coverage, GameSpot.com, Last.fm, CNET and TheInsider.com.

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