BSkyB Challenges Netflix, Amazon With New U.K. Streaming Service16 Jul, 2012 By: Chris Tribbey
United Kingdom TV provider BSkyB is hoping to challenge Netflix and Amazon’s subscription video-on-demand service LoveFilm with the launch of its own streaming video service, Now TV.
Going live July 17, the Internet TV platform offers rentals of more than a 1,000 movie titles for between £0.99 ($1.54) and £3.49 ($5.47). There’s also a subscription offering for £15 ($23.45) that gives consumers access to more than 600 films from every major Hollywood studio.
“Now TV will bring more choice to U.K. consumers and an easy way to enjoy amazing movies, instantly,” said Now TV director Simon Creasey. “Following the explosion in Internet-connected devices, we know that more and more people are looking for great content to watch over the web, and that’s where NOW TV comes in.
“As we move forward, Now TV will get even bigger and better, with more devices and more platforms in the coming months. Customers can also look forward to the best live action from Sky Sports and great drama, comedy and entertainment from our Sky channels.”
The service will be available on Apple, PC and Android devices, with plans for access on Roku and gaming systems by the end of 2012.
Now TV aims to deliver five new movies every Friday, before they’re available on Netflix.
Ted Hall, analyst with Informa Telecoms & Media, wrote that BSkyB is taking a risk with Now TV, potentially giving satellite TV subscribers a reason to cut the cord.
“As a product for the post-10-million-subscribers era, it is a different kind of pay-TV proposition, one that removes the barrier of a long-term commitment in order to attract a new audience,” he wrote. “The allure of such freedom could be stronger than Sky intends, with cost-conscious satellite customers now presented with a more flexible alternative – still accessible on the living room TV set – which they can switch to without having to desert their long-trusted pay-TV provider.”