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BBC Worldwide Inks Kids Content Deal With Amazon Prime Video

31 Jul, 2017 By: Erik Gruenwedel

Deal follows shakeup at BBC Children’s unit with increased focus on digital distribution

BBC Worldwide has signed its first license agreement for children’s programming with Amazon Prime Video in the United Kingdom and Ireland.

The BBC heretofore focused children’s content distribution through traditional TV channels. With kids increasingly accessing content online (read Netflix) via media devices, including tablets, the BBC reportedly infused $44 million into the kids unit.

Kay Benbow, head of CBeebies, exited the network, while Cheryl Taylor, head of CBBC, becomes chief content officer at BBC Children’s.

Under the Amazon deal, Prime Video receives access to more than 520 episodes of CBeebies and CBBC programing, including “Hey Duggee,” “Go Jetters,” “Charlie & Lola,” “Gigglebiz,” “Katie Morag,” “Clangers,” “Swashbuckle” and “Sarah & Duck,” among others.

CBBC programming includes “The Story Of Tracy Beaker,” “Horrible Histories,” “The Next Step” and “The Dumping Ground.”

“The deal reflects the growing investment that leading streaming services like Prime Video are making to offer world-class, high-quality children’s programming to their subscribers,” Jonathan Newman, sales and business development director at BBC Worldwide, said in a statement.

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