AT&T and The Chernin Group Launching SVOD Service30 Mar, 2016 By: Erik Gruenwedel
'Fullscreen' service will stream original content targeting millennial demo; also available on DirecTV and U-verse
Otter Media, which is co-owned by AT&T and The Chernin Group, April 26 will launch Fullscreen, a $4.99 subscription streaming service targeting the 13- to 30-year-old mobile audience.
The service, created by George Strompolos, will feature more than 800 hours of content and will be available at www.fullscreen.com and via apps on iPhone, iPad, select Android phones and Chromecast.
“Fullscreen SVOD is an important part of our entertainment strategy for this demographic and a great fit with our mobile, video and broadband services,” John Stankey, CEO of AT&T Entertainment Group, said in a statement. “We’re pleased to be working with a proven leader in creating content for millennials that’s relevant, social and designed for viewing on mobile and other connected devices.”
Fullscreen original scripted series include: “Electra Woman & Dyna Girl,” a comedic Sid and Marty Krofft reboot starring Grace Helbig and Hannah Hart; “Filthy Preppy Teen$,” from Paul Scheer (“Party Over Here,” “Fresh Off the Boat”), Abominable Pictures and Jonathan Stern (“Childrens Hospital,” “Wet Hot American Summer: First Day of Camp”), a satire of contemporary teenage dramas; “Jack & Dean of All Trades,” a workplace comedy starring and created by Jack Howard and Dean Dobbs; “Making Moves,” a dance drama showcasing moves from executive producers John Swetnam (“Step Up All In”), Amy Kim (“Sequestered”) and Jaime Burke (“Sequestered”); and Cameron Dallas and Nash Grier’s “The Outfield.”
Unscripted series include “My Selfie Life,” created and executive produced by John Farrar (“Man v. Viral”) and Pete Cooksley (“Find My First Love”); and personality-driven programming “Shane & Friends,” “Zall Good with Alexis G. Zall” and “Kingdom Geek.”
Catalog TV programming includes “Dawson’s Creek” (Sony Pictures Television), “Saved by the Bell” (NBC Universal), “Suburgatory” (Warner Bros. Television), “Daria” (MTV) and “Happy Endings” (Sony) as well as movies Cruel Intentions and Can’t Hardly Wait (Sony Pictures); Summer Forever (Maker Studios & Relativity Digital); Man Up (Supergravity); Camp Takota (Rockstream) and Elliott Morgan: Premature (Supergravity).
“We believe that SVOD services and OTT offerings are the future of video entertainment,” Peter Chernin said in statement.