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Asian Telecom Partners With Sony, Warner for Movie Streaming Service

1 Feb, 2015 By: Erik Gruenwedel

SingTel, a Singapore-based telecommunications company has partnered with Sony Pictures Television and Warner Bros. to launch an over-the-top video streaming service offering more than 10,000 movies and TV shows throughout the Asian market.

The joint venture, with the letters HOOQ, is headed by Peter Bithos, who previously was the chief operating advisor of Globe Telecom in the Philippines. HOOQ will offer local movies and TV shows to consumers on demand via streaming and download for subscription and transactional VOD.

The service, which hasn’t been priced, is slated to bow in the first quarter in Indonesia, the Philippines, India and Thailand, among other territories.

With the success of Netflix and Amazon Prime Instant Video, demand for OTT video has been growing. SingTel, with about 1.6 million subscribers, believes OTT represents more than a $1 billion opportunity in the Asian market.

HOOQ will offer customers a wide variety of programs ranging from blockbusters such as Spider-Man and Harry Potter to TV favorites such as “Friends” and “Gossip Girl.” Customers can also look forward to an extensive selection of Indian, Chinese, Thai, Filipino, Indonesian, Korean and Japanese movies and TV series.

The service will use the SingTel Group’s billing capabilities in developing markets where credit card ownership is limited.

“We’re thrilled to partner with SingTel and Sony Pictures Television to help grow the OTT video business across Asia. The combination of SingTel’s expertise and our world-class content is a winning combination for entertainment fans in the region,” Thomas Gewecke, chief digital officer and EVP of strategy and business development for Warner Bros. Entertainment, said in a Jan. 30 statement.

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