AOL, Microsoft Ink Premium Video Distribution Deal25 Apr, 2014 By: Erik Gruenwedel
AOL and Microsoft April 25 announced they have entered into a deal in which, beginning this summer, content from AOL brands such as HuffPost Live, TechCrunch and Moviefone, in addition to partner sites such as ESPN, TMZ, Rachel Ray and Martha Stewart, will be available on MSN and Bing Apps for Windows and Windows Phone.
In addition to AOL’s library of 900,000 videos, the agreement includes content from all 15 AOL On channels, including its 2014 slate of original series that will be unveiled at the Digital Content Newfronts April 28 to May 7 in New York.
“We have an open strategy for distributing our premium content, and we’re proud to partner with Microsoft to enhance their video experience,” Ron Harnevo, president of AOL Video, said in a statement.
An Internet pioneer, AOL has seen significant audience growth over the past few years, with video content views up nearly 75% year-over-year, according to comScore.
April 23 AOL announced it had inked a distribution deal with indie film studio Miramax.