American Airlines to Stream Inflight Entertainment4 May, 2011 By: Chris Tribbey
American Airlines will be the first North American airline to offer inflight streaming video, allowing flyers to wirelessly stream movies and TV shows from an inflight library to their Wi-Fi-enabled devices.
Partnering with airline broadband company Aircell, American is currently testing the service on two Boeing 767-200 aircraft in transcontinental service, and aims to expand the service later this year. The airline did not disclose what content it would offer flyers, or what TV shows and movies would cost, if anything.
“American was the first North American airline to launch inflight Wi-Fi, and today we again set a new industry standard as the first domestic airline to test inflight streaming video content,” said Rob Friedman, American’s VP of marketing. “We know our customers want to be connected on the ground and in the sky, so we are working hard to stay on the leading edge of connectivity through technology enhancements like this.”
American also announced it is expanding its inflight Wi-Fi to all its domestic aircraft by the end of 2012.
“By expanding Wi-Fi to the remainder of American’s domestic fleet and adding movies and TV to the already powerful Internet, American and Aircell continue to transform the inflight experience,” said Ash ElDifrawi, EVP and chief marketing officer of Aircell. “In this new era of inflight entertainment and inflight connectivity convergence, we are proud to be American’s partner in innovation and applaud their leadership.”