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Amazon U.K. Claims Record Prime Viewers for Sci-Fi Series 'Extant'

14 Jul, 2014 By: Erik Gruenwedel

Halle Berry

Amazon U.K. said the pilot episode of CBS summer sci-fi series “Extant” was Prime Instant Video’s most-streamed ever, attracting three-times the viewers of the service’s other TV episode premieres — including original series “Vikings.”

Amazon, like Netflix, does not release actual viewership data, citing the lack of traditional advertisers and marketers broadcasters must appease through ratings.

“Extant” stars Oscar-winner Halle Berry as an astronaut returning to Earth after a year in orbit. The show, which is co-produced by Steven Spielberg, debuted July 9 on CBS in the United States to 9.4 million viewers and mixed reviews. It was available to Amazon Prime Instant Video subscribers July 10 in the United Kingdom, and July 13 in the U.S.

The series follows the same business plan CBS and Amazon ironed out for last summer’s “Under the Dome,” which became the network’s most-watched summer series ever. Amazon paid CBS $700,000 per episode for the licensing rights. The second season of “Dome” launched June 30, attracting 9.4 million viewers — down 4 million viewers from last year’s premiere, according to Nielsen.

“‘Extant’ is a new frontier for our service. With its Hollywood pedigree and star-studded cast, this exclusive marks our commitment to offering customers access to some of the most anticipated shows in the world. ‘Extant’ looks set to be the television event of the summer,” Russell Morris, marketing and merchandising director for Amazon Prime Instant Video U.K., said in a statement.


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