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Amazon Promises Transparency When Streaming 'Transparent'

14 Jul, 2014 By: Erik Gruenwedel

Amazon is taking a page from Netflix's playbook by offering all 10 episodes of pending original black comedy “Transparent” to Prime members in September.

“Transparent” creator Jill Soloway ("Six Feet Under") made the announcement at the Television Critics Association’s press tour July 12.

“Transparent,” which stars Jeffrey Tambor ("Arrested Development"), Jay Duplass ("The Mindy Project") and Gaby Hoffmann, among others, is described as a story about a Los Angeles family with serious boundary issues who have their past and future unravel when a dramatic admission causes everyone's secrets to spill out.

Amazon Prime Instant Video, which is in a footrace with Netflix to grab subscription streaming market share domestically and abroad, has heretofore bowed original programming on a weekly episode basis, similar to the broadcast networks.

Roy Price, president of Amazon Studios, which orchestrates Prime Instant Video’s original programming, has publicly stated a measured willingness to try binge viewing. Amazon’s major concern is that the social media (formerly water cooler) buzz toward all-you-can-watch episodic programing can wither quickly compared to weekly streams.

Price, at the TCA tour, offered little information on the move — or exact release dates for the Amazon’s original programming slate — other than to say the only way to “understand” something different (binge viewing) is to “try it.”

Other Amazon original programming slated for fall episodic release include season two of “Alpha House,” Cris Carter’s “The After,” “Mozart in the Jungle” and L.A. detective noir “Bosch.”


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