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Amazon Prime Video Ups Auto Content to Formula 1

29 Mar, 2017 By: Erik Gruenwedel


2017 F1 McLaren-Honda MCL32 race car


Amazon’s apparent affinity for fast cars spurred global access to Prime Video around the debut of motoring series, "The Grand Tour,” featuring the original cast of revered BBC show “Top Gear.”

Now, Prime Video has inked a deal with McLaren for an untitled documentary series showcasing the esteemed Formula 1 racing team’s entry in the 2017 FIA Formula 1 World Championship.

The series follows McLaren, founded in 1963, as it prepares to compete under new executive director and former racer Zak Brown. Featuring exclusive access from McLaren to the technically competitive and secretive world of racing, the series will let Prime members embed with the team and its drivers: German rookie Stoffel Vandoorne and former double world champion Fernando Alonso from Spain.

The show features coverage of the physical and mental preparation of a Formula 1 crew, including footage of how McLaren builds and tests a Formula 1 car, and behind-the-scenes and exclusive coverage of the sponsor and partnership deals that finance the team.

“The series will take Amazon Prime members inside what it takes to compete at the highest level of Formula 1 racing,” Conrad Riggs, head of unscripted Amazon Originals, said in a statement. “It will combine unparalleled access with exciting and dramatic storytelling that will appeal to racing fans and non-racing fans alike.”

The 71st season of Formula 1 racing began March 26 in Melbourne, Australia, with German Sebastian Vettel beating 2015 world champion Lewis Hamilton (United Kingdom). McLaren drivers Vandoorne and Alonso finished 13th and 14th, respectively.
 


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