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Amazon Prime Video App Now Available on Apple TV

6 Dec, 2017 By: Erik Gruenwedel

Amazon Prime Video can now be officially viewed on Apple TV via a branded app — a reality Apple CEO Tim Cook promised six months ago. The upgraded iOS 5.0 operating system also offers support for iPhone X.

The Prime Video app joins Hulu and Netflix, among other OTT video services, available on the Apple set-top. Previously, Prime Video access mandated an AirPlay connection from another Apple device.

The circuitous connection underscored (largely financial) tensions between Apple and Amazon, with the latter refusing to sell Apple TV devices without an embedded Prime Video app.

“We want our Prime Video player to be on [Apple TV], and we want it … with acceptable business terms,” Amazon CEO Jeff Bezos said at the Re/Code confab in 2016 in Rancho Palos Verdes, Calif. “We don't want to sell [Apple TV] to our customers because they’re going to be buying it thinking they can watch Prime Video and then they’re going to be disappointed.”

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