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Amazon Gets HIT Entertainment’s 'Fireman Sam' Franchise

2 Jun, 2014 By: Chris Tribbey

HIT Entertainment’s “Fireman Sam” franchise will be available exclusively for streaming and download via Amazon Instant Video, Prime Instant Video, and FreeTime Unlimited, the companies announced.

Amazon will also debut June 3 a content hub for “Fireman Sam” content, and later this year will introduce in the United States “Fireman Sam” consumer products, including eBooks, apparel, toys and lunchboxes.

“With the ever-evolving experience that families have with digital media, our consumers expect more and our business demands it,” said Sid Mathur, VP of the Americas for HIT Entertainment. “Working with Amazon, we have the perfect platform to create a new experience that gives fans one place to experience the franchise. This new agreement takes ‘Fireman Sam’ fans through the entire consumer journey from first engaging with the brand through content on their Kindle Fire or Amazon Fire TV to fulfilling the demand for a deeper brand experience via books, toys and more.”

Based in the Welsh village of Pontypandy, the animated preschooler series “Fireman Sam” follows Sam and his friends as they race from one perilous situation to the next. On the air for more than two decades now, the series is a top-rated boys’ preschool show in the United Kingdom, France, Germany, Italy, Benelux, Israel and Poland.

“We’re thrilled to exclusively bring the popular Fireman Sam merchandise and digital content to Amazon customers,” said Peter Larsen VP of product management for Amazon. “We’re always looking for ways to make parents’ lives easier and now there’s no more convenient place in the world for kids to experience their favorite ‘Fireman Sam’ content. We’re excited to be working with such a forward-thinking partner in this space.”

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