Amazon Expands Content Deal with NBC Universal24 Aug, 2012 By: Erik Gruenwedel, Chris Tribbey
Complete seasons of “Friday Night Lights,” “Heroes” “Battlestar Galactica” and other NBC Universal TV series are now available to Amazon Prime Instant Video subscribers, thanks to an expanded licensing agreement between the two companies.
The expanded agreement makes hundreds of new NBC Universal TV episodes accessible to Prime Instant Video subscribers. Prime Instant Video is a free add-on to Amazon’s Prime $79 membership program, which offers two-day shipping on a majority of Amazon.com purchases.
“Parks and Recreation,” “Parenthood” and “The Starter Wife” are also among the titles included in the agreement.
“We are excited to be working with NBC Universal to add their award-winning lineup of TV shows such as ‘Parks and Recreation’ and ‘Friday Night Lights’ to Prime Instant Video,” said Brad Beale, director of digital video content acquisition for Amazon. “We continue to invest heavily in our content selection for Prime members, and have now reached over 22,000 movies and TV episodes available instantly with unlimited streaming.”
Apple’s iPad, the Roku player, Xbox 360 and the PlayStation 3 are among the platforms supporting Prime Instant Video.
“We are thrilled to have several of our iconic programs available to subscribers of Amazon Prime, a service focused on the best possible consumer experience,” said Frances Manfredi, president of cable and new media distribution for NBC Universal. “We look forward to further expanding NBC Universal’s content offering available to Prime subscribers in the near future.”
Launched in February 2011, Amazon’s Prime Instant Video library offers 22,000-plus titles for members to stream on demand. Those titles are a subset of the 120,000-plus movies and TV episodes available in the Amazon Instant Video library, a transactional video-on-demand service available with no membership required.
Amazon and NBC Universal first inked a content license agreement in July 2011.