Amazon, CBS Ink SVOD Deal for Halle Berry Sci-Fi Series 'Extant'8 Jan, 2014 By: Erik Gruenwedel
Deal follows successful SVOD business model for last summer's 'Under the Dome' episodic drama
CBS and Amazon Jan. 8 announced a content licensing agreement for the new CBS television series “Extant,” starring Halle Berry. Under the deal, Amazon Prime members will be able to stream episodes of the show four days after their initial broadcast.
The serialized drama, about a female astronaut trying to reconnect with her family when she returns after a year in space, premieres on CBS in June.
Amazon Prime Video is compatible on myriad CE devices, including Kindle Fire HDX, Kindle Fire HD, iPad, iPhone, iPod touch, Roku, Xbox, PlayStation and the Wii. Episodes of “Extant” will also be available for purchase and download at Amazon Instant Video.
This agreement follows CBS and Amazon’s successful SVOD business model for last summer's summer replacement series, “Under The Dome,” which averaged 15 million viewers and was the most-watched scripted summer series in 21 years. “Under the Dome” Season 1 was also watched by more customers than any other TV season on Prime Instant Video in 2013, according to Amazon.
CBS has hailed the SVOD agreement for “Dome,” which it said generated $700,000 an episode in incremental revenue from Amazon.
"Our partnership with Amazon for “Dome” helped build a creative, financial and marketing model for event television in the summer,” Scott Koondel, CBS chief corporate licensing officer, said in a statement. “We look forward to using the same model for ‘Extant,’ a series whose creative auspices, on-screen talent and intriguing concept is already generating great excitement.”
Brad Beale, director of content acquisition for digital video at Amazon, said feedback from Prime members for “Dome” was positive and a catalyst for a second season as well as “Extant.”
“Customers loved being able to watch the show just days after it aired as well as catching up on previous episodes,” Beale said.