ABC Revamps Streaming App13 Jul, 2016 By: Erik Gruenwedel
ABC July 13 announced it is updating its free streaming video platform/app — ABC Digital (ABCd) — featuring for the first time seven original short-form series.
With parent Disney cautiously embracing direct-to-consumer distribution, ABCd and ABC.com eschew the typical monthly subscription, opting instead for ad-supported content.
While Fox announced it would begin live-streaming primetime network TV shows, NBC Universal and CBS launched standalone-streaming services Seeso.com and CBS All Access and CBSn, respectively.
ABCd — which targets mobile device users — is offering access to 38 old TV shows, including “My So-Called Life,” “Body of Proof,” “School House Rock,” “Samantha Who?,” “Felicity,” “Ugly Betty" and “Brothers and Sisters,” among others.
“All of this allows us to expand beyond the bounds of our linear schedule and extend ABC storytelling to viewers across screens and platforms,” Karin Gilford, SVP of digital media, said in a statement.
New ABCd programming includes: “Boondoggle,” starring Ty Burrell (“Modern Family”) as an obscure actor hanging with his “non-tourage” best friends; “Forever 31” features comedian Iliza Shlesinger tackling dating, hangovers and modern adulthood; “All My Gay Friends Are Getting Married”; food preparation show “Get Cookin’”; comedy “Newborn Moms”; “On the Record”; and “I Can Find $3,000 In Your Home,” featuring eBay’s Linda Lightman.
“We hope this will be an opportunity for our existing talent to flex their creative muscles, and also an opportunity for audiences to discover and champion new emerging content creators,” Samie Falvey, EVP of comedy and international scripted development at ABC Entertainment, said in a statement.
Separately, ABC.com is enabling for the first time authenticated pay-TV subscribers online access to 14 Hearst Television stations.
Hearst stations include Albuquerque-Santa Fe, N.M. (KOAT); Boston (WCVB and WMUR); Fort Smith-Fayetteville-Springdale-Rogers, Ark. (KHBS); Jackson, Miss. (WAPT); Kansas City (KMBC); Milwaukee (WISN); Monterey-Salinas, Calif. (KSBW-DT2); Oklahoma City (KOCO); Omaha, Neb. (KETV); Pittsburgh (WTAE); Portland-Auburn, Maine (WMTW); Savannah, Ga. (WJCL); and West Palm Beach-Ft. Pierce, Fla. (WPBF).