ABC News Launches Apple TV App24 Jun, 2014 By: Erik Gruenwedel
ABC News June 24 announced the launch of “ABC News on Apple TV,” a TV Everywhere app giving users access to live and recorded programming via desktop, mobile, tablets and connected TVs.
The app, which is targeted at a younger, tech-savvy user, offers live, multi-streaming video and on-demand content, entertainment news, hourly updates, original programming and video highlights from “Good Morning America,” “World News With Diane Sawyer,” “Nightline,” “20/20” and “This Week With George Stephanopoulos,” among other programming.
The 18- to 34-year-old demographic is the most likely to seek news and information via connected devices and not the living room television.
“ABC News on Apple TV” also delivers news updates and video highlights from nine major market ABC television stations across the country, along with 50 years of historical video footage from ABC News’ archives.
“Our goal is to put our users in control of their news,” Joe Ruffolo, SVP of ABC News Digital, said in a statement.