2.3 Million People Watch Twitter's First NFL Game16 Sep, 2016 By: Erik Gruenwedel
More than two million Twitter followers live-streamed the Thursday Night Football broadcast between the New York Jets and Buffalo Bills. It was the first of 10 NFL games to be streamed on Twitter this season as part of an agreement with the NFL and network broadcasters CBS and NBC.
Twitter said at any given time about 243,000 people watched the game won by the Jets 37-31 on its app, website, Xbox One, Amazon Fire and Apple TV. Viewers streamed 22 minutes of the game on average.
The NFL live-streamed its first regular season game last year on Yahoo between the Bills and Jacksonville Jaguars from London. The Super Bowl was the first NFL product made available for live streaming in 2012.
Twitter, which reportedly is paying the NFL $1 million for each streamed game, is looking to increase its live-event influence and attract more advertisers.
The social media platform in the most recent fiscal quarter (ended June 30) lost $107 million on revenue of $602 million — up 20% from the previous-year period. Ad revenue increased 18% to $535 million.
Average monthly Twitter users reached 313 million, up 4% from a year ago.