Log in
  


 

Ode to the Retailer

26 Jun, 2017 By: Stephanie Prange


This week, we honor the top 10 retailers in the business as chosen by Home Media Magazine research. We also recognize five other retailers to watch for their innovation and commitment to the industry.

Much of the year, we concentrate on content and how it is being delivered. We highlight the companies that deliver it in ever-varying forms, from physical to digital, from standard to high-def to Ultra HD with high dynamic range. These companies are contacting and engaging with consumers, who after all determine the size, shape and future of our business.

Content may be king, as evidenced by digital services such as Netflix, Amazon and many others creating their own content. But ultimately, it’s the retailer that attracts and engages the consumer in discovery of content. When a typical family decides to look for something to watch on a free night, it’s the retailer that helps them locate the content that will excite them.

“Since its beginning, the delivery of home entertainment to the consumer has been about convenience and value,” noted Mark Fisher, president and CEO of the Entertainment Merchants Association, in our special section. “While what constitutes ‘convenience’ and ‘value’ has changed over time, that essential fact remains. Each of these retailers is successfully serving a segment — in some cases several segments — of the home entertainment market by providing their particular formulation of convenience and value to consumers.”

While delivery of home entertainment in all its forms is more diverse than ever, the job of contacting the consumer and offering convenience and value has become complicated as well. So we salute the retailers, both digital and physical, that are serving the tastes of various consumers, wherever, whenever and however they choose to get their entertainment.

“Bold retail innovation among our physical and digital partners this past year has served to significantly elevate our category,” said Eddie Cunningham, president of Universal Pictures Home Entertainment.

The industry’s retail partners are stepping up to push the business forward, with better delivery and marketing, meeting the challenge of a choosy consumer.



Add Comment