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Sony Teams With Dallas Cowboys for LCD Displays at New Stadium

20 Apr, 2009 By: Billy Gil


Sony Electronics and the Dallas Cowboys are teaming to deliver high-definition video of the game to attendees at the Cowboys’ new stadium, scheduled to open in June.

More than 3,000 Sony LCD displays will deliver coverage of the American football team through the stadium’s luxury suites, concourses and concession areas. Fans will have access to replays, interviews with players and coaches, and content produced exclusively for the new stadium’s in-house network.

“Our new stadium will be an entertainment destination and more than just a great place to watch a game,” said Jerry Jones, owner and GM of the Dallas Cowboys. “We were looking for the right company to work with on delivering an entirely new type of immersive fan experience with the latest cutting edge technology. With its consumer and professional HD technology expertise, Sony was the right brand.”

Sony also will become the “Official HD Television” of the Dallas Cowboys, according to the companies. Future plans may include the use of such Sony consumer electronics devices as Blu-ray Disc players and PlayStation 3 video game systems.

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