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Sony DADC Announces U.K. Distribution Fix

24 Aug, 2011 By: Chris Tribbey

More than two weeks after rioters torched its London DVD, CD and Blu-ray Disc distribution facility, replicator Sony DADC has announced a collaboration with fellow replicator Cinram and logistics company Cert Octavian, to help accommodate DADC’s United Kingdom supply chain.

All of DADC’s employees at the destroyed Enfield facility will work out of facilities owned by those two companies.

“Within an hour after the incident [Aug. 8] at Enfield, Sony DADC’s Disaster Recovery Plan was in place and enabled a crisis team to start action,” said Darren Houghton, managing director of U.K. distribution at Sony DADC. “As quickly as Aug. 9, we started to re-manufacture destroyed product and expanded direct-to-retail shipments from our Southwater production facility, which was not affected by the riots.”

Cert Octavian has offered Sony DADC use of storage and distribution facilities at their facility, while Cinram will help with shipping and returns for Sony Pictures Home Entertainment product.

“The level of support we have received from our customers, Sony affiliate companies, local distribution centers and other companies from within the industry has been remarkable,” Houghton said. “Without it, such a fast reaction to market demands would not have been achieved.”

DADC estimated damages from the fire of more than $49 million.

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