Report: Sony Eyes Online Content Store19 Nov, 2009 By: Erik Gruenwedel
Taking a page from Apple’s successful iTunes Store, Sony Corp. reportedly plans to launch an online content store that would sell movies, music and books, among other applications.
Tentatively dubbed “Sony Online Service,” the proposed e-commerce site underscores Sony chairman and CEO Howard Stringer’s quest (outlined in January at CES) to better interconnect operating divisions within Sony for greater efficiencies, in addition to broadening its slate of networked devices.
The online store — mentioned briefly in a Nov. 19 Tokyo press conference — underscores Sony’s plans to accelerate “transformation to drive innovation and growth,” according to BusinessWeek.
Sony recently began offering 80 feature-length Disney films, including Disney/Pixar’s Up, for purchase in standard- and high-definition on the PlayStation Network.
Sony said it plans to return the video game unit to profitability by March 31, 2011 — the end of its next fiscal year. It also plans to generate $3.4 billion in revenue from networked devices, including Sony Ericsson mobile phones and e-books, by 2013.
“Sony has been too focused on hardware,” Tokai Tokyo Research Center analyst Osamu Hirose told BusinessWeek. “It has to focus on networked products [and] delivering digital entertainment to consumers.”