Sony Launches ‘Girls Night’ Promotion7 Dec, 2009 By: Chris Tribbey
Sony Pictures Home Entertainment is making it easier for women to grab a DVD and have a girls’ night in.
Starting Jan. 5, 26 Sony DVDs will receive “Girls Night” new pink-printed shrink wrap and will appear at major retail outlets and drug and grocery stores. Those who bring the movies home also will receive a free ticket to the theatrical release of Dear John (Feb. 5), adapted from a novel by Nicholas Sparks (The Notebook). A unique code in each DVD will have a digital ticket download, which consumers can print out at home. The promotion runs through April 30.
“This promotion targets one of the most important buying segments in the market and perhaps one of the most underserviced by the home entertainment industry,” said Marc Rashba, VP of marketing for Sony Pictures Home Entertainment. “Women constitute a primary decision-making force both within families and as singles when it comes to the purchase of entertainment products.”
Sony did a similar Girls’ Night In promotion during the holidays of 2008, and Rashba said Sony’s hoping to build on that success. He added that retailers asked for more titles this year, since it proved so successful last time. The DVDs will be priced at $14.95 each.
Titles featured in the new promotion include: Sense and Sensibility, Made of Honor, Stranger Than Fiction, Something’s Gotta Give, Peggy Sue Got Married, Maid in Manhattan, A League of Their Own, Ice Castles, The Holiday, Girl Interrupted, Gilda, Funny Girl, From Here to Eternity, Friends With Money, Desperado Special Edition, The Cutting Edge: Going for the Gold, Click, Catch and Release, Bye Bye Birdie, The Blue Lagoon, Being Julia, As Good as It Gets, Age of Innocence, 50 First Dates, Jerry Maguire and Little Women.