Rich Peluso Promoted to SVP of Affirm Films9 Jul, 2013 By: Ashley Ratcliff
Rich Peluso, former VP of Sony Pictures Entertainment label Affirm Films, has been promoted to SVP.
He will continue to report to Steven Bersch, president of Sony Pictures Worldwide Acquisitions, while managing the development, production, acquisition and marketing of faith-based and inspirational films.
“Over the past several years, Rich has been key to creating Sony Pictures Worldwide Acquisitions’ outstanding slate of faith-based films including such titles as Soul Surfer and Courageous, and upcoming releases, including Moms’ Night Out, and The Remaining,” Bersch said. “His understanding of the genre as well as his strong relationships within the faith community and with filmmakers has been key to our success, and I am delighted to be able to acknowledge his contributions with this promotion.”
Added Peluso, “The opportunity to work with quality storytellers that are called to both entertain and inspire people through visual media is deeply rewarding. I’m thankful for the support and recognition from Sony Pictures and look forward to the reach and impact our future projects will have over the next several years.”
Peluso previously served 15 years at EMI Christian Music Group/EMI Music, and was president of EMI CMG Distribution. Prior to that, Peluso was also president of children’s entertainment company The Safe Side Company.
In addition, Tana Evans will take on further duties as Affirm’s VP of marketing and distribution, while continuing as VP of distribution for all Sony Pictures Worldwide Acquisitions products.