Samsung Bows Movie App in Canada24 Apr, 2012 By: Erik Gruenwedel
Samsung Electronics Canada has launched an app for its connected televisions, Blu-ray Disc players and home theater systems.
Working with Canadian theater operator Cineplex Entertainment, the Cineplex Store App allows consumers to buy or rent Hollywood movies through the ubiquitous transactional video-on-demand window. The launch comes following the closure of Blockbuster Canada and growing presence of Netflix — the latter now streaming content rentals to more than 1.1 million subscribers.
"It's just another way that we are helping Canadians to share their passions, in this case for great entertainment at home,” said Craig McLennan, VP of consumer electronics with Samsung Canada.
Movie rentals range from $2.99 to $4.99 Canadian and are good for a 48-hour window during a 30-day period. Movie purchases start at $9.99 Canadian.
In the United States, Samsung has incorporated apps in select TVs offering access to Netflix, Amazon Prime and Blockbuster rentals.
Notable in the Canadian deal is the partnership between a consumer electronics manufacturer and theater operator — the latter increasingly concerned about Hollywood’s attempts to alter release windows for new titles theatrically and at retail. With theatrical revenues propped up by higher ticket prices and 3D screenings, some exhibitors are embracing digital alternatives.
“When Canadians think of movies, we want them to think of Cineplex,” said Pat Marshall, VP of communications and investor relations with Cineplex. “Cineplex can leverage the strong brand loyalty we have developed with our theatre guests into the home. We are very pleased to work with another industry leader in Samsung to add our Cineplex Store App to their TVs, Blu-ray players and home theater systems."