Westinghouse to Bow Roku-Enabled TVs at CES4 Jan, 2013 By: Erik Gruenwedel
Westinghouse Digital Jan. 4 said it would unveil a new line of LED televisions featuring compatibility with plug-in Roku streaming media devices at the Consumer Electronics Show Jan. 8-11 in Las Vegas.
Specifically, the “Roku Ready” TVs feature an internal link allowing users to plug in a Roku Streaming Stick — a flash-stick-sized device that works similar to the Roku media player. Using the consumer's home Wi-Fi network, the Roku device automatically syncs the TV to myriad third-party digital content, including Netflix, Amazon Instant Video, Hulu Plus and HBO Go, among other channels.
In effect, the Roku stick converts the Westinghouse TV into an Internet-connected smart TV.
Sararatoga, Calif.-based Roku cut its teeth in streaming in 2008 developing a branded Netflix media player, which helped usher in the subscription video-on-demand market.
“The new Westinghouse TVs with Roku are designed to be future-proof," said Rey Roque, SVP of marketing at Westinghouse Digital. “Consumers are no longer forced to buy a smart TV only to have it become outdated two years later when new technology is released. With the Roku Streaming Stick, the consumer can simply upgrade a fairly inexpensive piece of hardware instead of being forced to spend hundreds of dollars to buy a new HDTV in order to gain the latest and greatest streaming options."