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Roku Working With Best Buy, Mitsubishi, Hitachi for New Streaming Technology

1 Aug, 2012 By: Erik Gruenwedel

Roku Aug. 1 said it is working with a number of consumer electronics manufacturers and retailers that are incorporating the media player’s pending Streaming Stick technology in future products.

Announced in January, the Roku Streaming Stick is a wireless streaming player the size of a USB flash drive. It features built-in WiFi, a processor, memory as well as software, updated on a regular basis.

Once plugged into an enabled device, the Roku Streaming Stick will stream video and music as well as enable casual game play from the more than 500 entertainment channels available on the Roku platform.

When paired with a TV, the Roku Streaming Stick integrates streaming into the TV user interface, giving the customer the ability to use the TV remote for all streaming activities.

Saratoga, Calif.-based Roku, which cut its teeth in 2008 co-branding a subscription video-on-demand player with Netflix, said Element Electronics, GlobalVue International, Haier, Hitachi America, Best Buy house brand Insignia, Mitsubishi; Onkyo and Integra; and OPPO and TMAX Digital Inc. (Apex Digital TVs) are among the first companies seeking to include the Streaming Stick.

“The Roku Streaming Stick adds instant access … with virtually no overhead from manufacturers, while giving consumers the best streaming experience available,” Chas Smith, VP of business development at Roku, said in a statement.

Last week, Roku received $45 million in funding from News Corp. and British satellite TV operator BSkyB with the Rupert Murdoch-owned media giant reportedly assuming controlling interest in the company.

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