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Roku Hires First Chief Marketing Officer

26 Aug, 2013 By: Erik Gruenwedel

Roku CMO Matthew Anderson

CMO Matthew Anderson’s ties to News Corp. and 21st Century Fox underscore media giant’s growing influence following its $45 million investment in the streaming player manufacturer

Roku Aug. 26 said it has named Matthew Anderson its first-ever chief marketing officer.

Anderson, who served as a strategic advisor to Roku during the past year, will be responsible for global marketing and communications across the company’s three business units — device sales, content and services, and OEM partnerships.

Prior to his advisor role at Roku, Anderson was group director of strategy and corporate affairs, Europe and Asia for News Corp., where he focused on the television business — now controlled by 21st Century Fox.

Indeed, 21st Century Fox (formerly News Corp.) has aggressively aligned itself with Roku in recent years as an investor ($45 million), and earlier this year Roku partnered with British Sky Broadcasting (Sky), one of Europe’s biggest satellite TV operators majority owned by Rupert Murdoch, to roll out a branded streaming player.

Anderson formerly ran all brand marketing and communications at British Sky Broadcasting.

In addition to his role at Roku, Anderson serves on the boards of Moby Group, an emerging-markets broadcaster, and Team Sky, the world's top-ranked professional cycling team and back-to-back winner of the Tour de France.

“Matthew has been a tremendous asset to Roku and we are delighted to have him officially join the executive team as CMO,” said Anthony Wood, founder and CEO of Roku. “His deep media and marketing experience will be instrumental in amplifying our brand voice and growing the business as we enter the next phase in the streaming market.”

Roku cut its teeth manufacturing a branded streaming player in 2008 for Netflix, which helped usher in the subscription video-on-demand business.

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