Roku Bows ‘Now This Is TV’ Ad Campaign11 Nov, 2013 By: Erik Gruenwedel
Streaming media device maker bows first-ever video ad
Roku Nov. 11 announced the launch of a new advertising campaign, “Now This Is TV,” featuring a festive and humorous tone surrounding its streaming media players, and targeting consumers through movie theaters, consumer entertainment and streaming websites.
Specifically, Roku is targeting so-called “self-gifting,” a trend that includes consumers buying gifts for themselves.
According to the National Retail Federation, more than 50% of holiday shoppers plan to spend an average of nearly $130 on “self-gifts.”
In Roku’s first-ever video ad, “self-gifters” will be introduced to Moxkat Grvida, a 50-something Ukrainian man. Moxkat loves Roku and explains why it is the best way to watch TV. He offers a foolproof plan for consumers to self-gift a Roku player and say it’s from him.
“This holiday season will be the biggest ever for streaming to the TV and Moxkat brings attention to why a Roku player should be on the top of everyone’s gift list,” said Matthew Anderson, chief marketing officer at Roku. “His passion for Roku and clever approach to self-gifting bring a fresh perspective to the often tiring task of holiday shopping.”