Toys ‘R’ Us Touts ‘Twilight’ Tie-ins3 Nov, 2009 By: John Latchem
Toys “R” Us has declared itself the destination for fans of the “Twilight” films with a dedicated section devoted to the franchise, just in time for the Nov. 20 theatrical release of The Twilight Saga: New Moon.
In addition to selling tie-in merchandise such as toys, games, T-shirts, books and DVDs, Toys “R” Us has set up Toysrus.com/NewMoon as a countdown clock to the new film. The site also offers downloadable wallpapers and a Toys “R” Us-exclusive cut of the New Moon trailer.
From Nov. 5-25, fans can sign-up for the Toys "R" Us Ultimate New Moon Sweepstakes at Toysrus.com/NewMoonSweeps for a chance to win a “Twilight”-themed prize.
The Toys “R” Us in Times Square in New York City will have two special events tied to “Twilight.” Beginning Saturday, Nov. 7, at 7 a.m., the first 500 guests who purchase $50 worth of “Twilight” products will receive a ticket to a VIP autograph signing, scheduled to feature Nikki Reed and Kellan Lutz, at 4 p.m. Thursday, Nov. 19.
Beginning Saturday, Nov. 14, the first 325 guests who purchase $65 worth of “Twilight” products at the Times Square Toys “R” Us will receive a ticket for two people to attend an exclusive advance screening of New Moon Nov. 19.