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Tesco, Disney Going 'Vinyl' to Jumpstart Disc Sales

17 Jul, 2017 By: Erik Gruenwedel

Format launched in 400 stores in the U.K.

Borrowing a page from the vinyl record redux, British supermarket giant Tesco has teamed up with Walt Disney Home Entertainment to release the first 12-inch packaged-media edition of Beauty and the Beast for £25 ($32.65). Dubbed the “Big Sleeve,” the format includes the DVD and Blu-ray Disc editions as well as 12-inch collectible cards featuring characters and movie scenes.

With vinyl music records enjoying a comeback in some circles, Tesco in 2015 began increasing store space devoted to the format. The chain is now reportedly seeing the biggest demand for packaged music in 25 years.

With DVD and Blu-ray Disc under ongoing assault from digital media, Netflix and Amazon Prime Video, Tesco experimented releasing Big Sleeve editions of Marvel Studios’ Doctor Strange, Lucasfilm’s Rogue One: A Star Wars Story and Pixar's Finding Dory — to much success.

“We believe Big Sleeves could be as effective in stimulating growth in DVDs and Blu-rays – as limited editions have been in reviving vinyl,” Rob Wilson, marketing manager at Tesco, said in a statement.

Wilson contends the formats offer the consumer “great collectability,” in addition to upping packaged media’s gifting prowess.

“They really offer customers something different to digital and streaming versions,” he said.

Tesco and Disney plan to partner on a future Guardians of the Galaxy Vol. 2 Big Sleeve release.

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