Survey: Netflix Rivals More Satisfying27 Jul, 2012 By: Chris Tribbey
More than 80% of streaming video users surveyed in a ConsumerReports.org report use Netflix, but rival services, including Vudu, iTunes, and Amazon Instant Video, all scored higher in terms of overall satisfaction.
The survey found that of the 15,200-plus people it queried, 52% had used a streaming service in the past month, more than those who had seen a movie in a theater (47%), rented a disc (43%) or used their cable provider’s VOD service (32%).
Consumers’ biggest complaint about Netflix was its limited selection of content, the same issue consumers cited for Hulu Plus and Amazon Prime. Only one in five gave those services high marks for selection. Amazon Instant Video, iTunes, and Vudu all scored well in terms of selection from more than 60% of respondents.
“Our survey revealed that a healthy selection of titles is one of the biggest factors in overall satisfaction with video services, which is why disc rental services and pay-per-view streaming services scored the highest in our Ratings,” said Jim Willcox, senior electronics editor for Consumer Reports.
Netflix’s disc-by-mail service, along with independent brick-and-mortar rental stores, earned the highest marks in terms of selection, while Blockbuster stores, Blockbuster Express kiosks and Blockbuster Total Access disc-by-mail earned lower marks. Redbox kiosks were praised for delivering a satisfying experience, but fell short in terms of selection.