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National Video Store Day Set for Oct. 20

28 Aug, 2012 By: Chris Tribbey

The second annual National Video Store Day will be held Oct. 20, with independent video store owners offering free rentals, in-store promotions and advertising in newsletters.

In 2011 as many as 2,000 American independent video retailers participated in the promotion, with another 30-plus in Canada taking part.

“This year should be bigger and even better than last year,” said Stacey Mooney, owner of Moondog Matinee in Flora, Ind., who helped launch the event.

The Video Buyers Group (VBG) added: “Almost without exception, every one of those that were involved last year felt it was a really great idea and well worth participating in.”

VBG is urging independent retailers to look into a variety of promotions for the event. The group and Ingram Entertainment will both advertise the event and offer promotional materials for the stores to use.

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