MPA, Online Chinese Video Retailer Come to Terms10 Sep, 2012 By: Chris Tribbey
The Motion Picture Association and Chinese online retailer Taobao.com have reached an agreement to work to keep counterfeit video content off the site.
The memorandum of understanding requires sellers on Taobao.com to hold an active license. The retailer will be working with the MPA to identify and remove listings of MPA member products deemed infringing or counterfeit.
“In the past year, both MPA and Taobao.com have been engaged in discussions to address the availability of infringing content on Taobao’s online marketplace,” said Mike Ellis, president and managing director of MPA Asia Pacific. “This MOU is a very significant step in promoting the legitimate sale and distribution of audio-visual content on the Internet. We are very confident of seeing positive and immediate results arising from this initiative.”