MovieStop Accepting Gift Card Trade-Ins3 Apr, 2014 By: Erik Gruenwedel
Buy-sell-trade physical disc retailer offering cash and store credit for third-party retail gift cards
MovieStop has begun accepting gift card trade-ins from a variety of retailers in exchange for cash or store credit.
Atlanta-based MovieStop, which operates 44 stores from Florida to Massachusetts, is expanding beyond its core buy-sell-trade disc business in an effort to capture a percentage of the $110 billion gift card market.
Indeed, store personnel announce the gift card campaign when answering the phone.
Acceptable gift cards, which require a minimum $5 balance, are redeemable for a percentage of their dollar value and include most national brands such as Best Buy, McDonald’s, Costco, Walmart, Subway, Target, Home Depot, Macy’s, Walgreens and Bed, Bath & Beyond, among others.
MovieStop store credit ranges from 60% to 90% of a card’s value, with cash payouts pegged 15% lower. MovieStop, in turn, sells the cards to a third-party source.
For example, a Best Buy gift card will get the holder 86% of its dollar value in MovieStop store credit, while a Barnes & Noble gift card generates 75% in store credit.
MovieStop was established in 2004, originally operating as a division of video game retailer GameStop, and subsequently spun off as a private entity.