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GameStop Offering Used Video Game Rentals

30 Oct, 2017 By: Erik Gruenwedel

GameStop, which is facing challenging times in the packaged video game retail market, reportedly will begin offering rentals of used games in November. The nation’s largest video game chain — boasting a massive collection of used titles — previously branched out with collectibles, technology brands and online sales to buttress revenue growth.

Dubbed “PowerPass,” the subscription-based service costs $60 — which is paid up front for six months — and gives subs access to one in-store game rental at a time with no late fees.

PowerPass requires registration to GameStop’s long-standing Power-Up Rewards loyalty program, which is free.

The rental service comes at a time when Redbox has begun renting out and selling video games from kiosks, and subscription-based GameFly rents out games and movies via an old-school by-mail business model.

GameStop reported collectibles sales of $122.5 million, driven by an assortment of licensed merchandise including Pokémon and Marvel products, in its most-recent fiscal period.

The chain added five collectibles stores, bringing its total global portfolio to 99 stores. The collectibles business — which includes action figures, posters, T-shirts and related pop-culture memorabilia — is projected to generate $650 million to $700 million for GameStop in 2017.

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