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EMA: June is Ratings, Labeling Awareness Month

3 Jun, 2013 By: Chris Tribbey

Each year since 2004 a handful of trade associations mark June as Entertainment Ratings and Labeling Awareness Month, and this year is no different.

The Digital Media Association (DiMA), Entertainment Merchants Association (EMA), National Association of Recording Merchandisers (NARM) and National Association of Theatre Owners use the month to encourage movie theaters and retailers of movies, music and games to emphasize ratings and labeling to their customers.

“Parents are more concerned than ever about the appropriateness of some entertainment content for children,” the Coalition of Entertainment Retail Trade Associations (CERTA) said in a statement. “It is important for parents to know that there are tools available — the music labeling and motion picture and video game rating systems — to assist them in choosing the right entertainment for their family.”

More information about CERTA and the entertainment industry’s ratings and labeling systems can be found at ERLAM.org.

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