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Deluxe Enhances Cineplex Store

9 Jul, 2014 By: Chris Tribbey

Toronto-based Cineplex Entertainment will begin using Deluxe Digital Distribution’s on-demand service to encode content for multiscreen delivery, the companies announced.

Cineplex Entertainment operates both a chain of more than 160 theaters in Canada, along with an online store that sells discs, rents films and offers electronic sellthrough.

“The Cineplex Store is Canada’s one-stop shop for digital movie rentals and downloads,” said Pat Marshall, VP of communications and investor relations for Cineplex Entertainment. “Deluxe On Demand will help us deliver one of the widest selections of high-quality movie streaming to our customers’ devices.”

Deluxe has a catalog of more than 7,000 titles coded at high-bit-rates, up to 220 Mbps, allowing for optimal streaming and downloading.

“We are pleased to support Cineplex’s strategy of engaging customers at each stage of a movie’s life-cycle — from theatrical release to home and mobile entertainment,” said Todd Collart, SVP and GM of Deluxe Digital Distribution. 

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