Classic Media Christmas Titles Hit The Shack10 Dec, 2010 By: Chris Tribbey
DVDs of Classic Media’s popular Christmas titles Rudolph the Red-Nosed Reindeer and Frosty the Snowman are now available at more than 4,600 The Shack (formerly RadioShack) stores nationwide.
The retailer will promote the titles with counter displays.
“We are very enthused to be working with RadioShack,” said Christian Gordon, VP of promotional marketing for Classic Media. “This program unites one of the leading electronic retailers with two of the most popular holiday TV specials of all time, giving The Shack’s customers two more great gift options and the chance to share the magic of Rudolph the Red-Nosed Reindeer and Frosty the Snowman over the holidays.”
Rudolph the Red-Nosed Reindeer made its television debut in 1964, with Frosty the Snowman first airing in 1969.