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Blockbuster Promotes ‘Rise of the Guardians’ Theatrical Release

21 Nov, 2012 By: Erik Gruenwedel

Rise of the Guardians

Blockbuster LLC Nov. 21 began offering merchandise and an exclusive sweepstakes related to the 3D theatrical release, Rise of the Guardians, the same day as the DreamWorks Animation film's debut.

Guardians is a story of a group of heroes — Santa Claus, the Tooth Fairy, the Easter Bunny, the Sandman and Jack Frost — each with extraordinary abilities. When an evil spirit known as Pitch lays down the gauntlet to take over the world, the immortal Guardians must join forces to protect the hopes, beliefs and imagination of children all over the world.

Blockbuster, which is owned and operated by Dish Network, is holding a Guardians Scratch & Win Sweepstakes through Dec. 31. Consumers visiting a Blockbuster store can pick up a card (no purchase required) and scratch with a coin to possibly win a variety of prizes instantly. Customers can also enter the card at www.blockbuster.com/win for a chance to win a grand prize trip for four to Hawaii.

The venerable rental chain is also retailing exclusive Rise of the Guardians memorabilia, along with DreamWorks Animation movie titles such as Shrek and Kung Fu Panda, among others.

Merchandise includes Rise of the Guardians art, four-pack pins, key rings, and small plush figurines.

“DreamWorks Animation has been great to work with, and Rise of the Guardians will be a perfect movie for the whole family to enjoy this holiday season,” Michael Kelly, president of Blockbuster, said in a statement. “With the crunch of the holiday shopping season always feeling too short, we’re excited to be able to offer Guardians collectibles. Blockbuster is a one-stop entertainment destination this holiday season with all of the upcoming new releases just in time for the cold months.”

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