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Amazon Assembling Own 'Geek Squad'

10 Jul, 2017 By: Erik Gruenwedel

Amazon is reportedly creating an in-house consumer electronics technician service similar to Best Buy’s “Geek Squad.”

Citing sources and job postings, Recode reported Amazon’s fledgling army of gadget experts would naturally focus on proprietary brands such as digital personal assistant Alexa, Fire TV, Echo and Kindle, while also consulting on “smart” home enhancements such as 4K UHD TV and virtual reality (VR) entertainment.

The service is currently available in Seattle, Portland, San Francisco, San Diego, Los Angeles, San Jose and Orange County, Calif., with appointments made online.

The move coincides with Amazon’s rollout of retail bookstores and recent purchase of Whole Foods, which undoubtedly will play a role in the e-commerce behemoth’s PrimeFresh home delivery grocery platform.

Interestingly, Geek Squad offers in-home consults for Alexa and Google Home demos.

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