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‘Yogi Bear’ Camps Out on Top

30 Mar, 2011 By: Thomas K. Arnold

Yogi Bear

'The Tourist' Is the Top Rental

Warner Home Video’s family friendly Yogi Bear topped the national home video sales charts the week ended March 27, while the Sony Pictures thriller The Tourist was the top-renting DVD and top-selling Blu-ray Disc.

Yogi, based on the 1960s cartoon about a bear and his sidekick (Boo-Boo) living in Jellystone Park, debuted at No. 1 on the Nielsen VideoScan First Alert sales chart. The film, which grossed about $100 million at the box office, generated 28% of its first-week unit sales from Blu-ray, a high percentage for a movie aimed at young kids.

The Tourist finished a close second, moving 95% as many units as Yogi its first week in stores. But with 34% of its first-week sales coming from Blu-ray, the film outsold Yogi in the high-definition format and debuted at No. 1 on Nielsen’s dedicated Blu-ray sales chart.

The Tourist, which grossed $67.6 million in theaters, debuted at No. 1 on Home Media Magazine’s rental chart, followed at No. 2 by another new release from Sony Pictures, the comedy How Do You Know ($30.2 million).

Paramount’s The Fighter, which debuted at No. 1 on all three charts, slipped to No. 3 on the First Alert and rental charts and to No. 4 on the Blu-ray sales chart its second week in stores.

Rounding out the week’s top five sellers: Universal Studios’ Skyline, a sci-fi film with $21.4 million in theatrical earnings, debuted at No. 4, while How Do You Know bowed at No. 5.

Rounding out the week’s top five rentals: Warner’s Due Date at No. 4 (the comedy has just come off its 28-day holdback from Netflix and Redbox) and Lionsgate’s The Switch at No. 5 (down from No. 2 the previous week).

Yogi Bear didn’t make it into the top 20 rentals chart because as a Warner title it won’t be available at Netflix or Redbox until 28 days after its release.


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