'World War Z' Invades Disc Sales and Rental Charts25 Sep, 2013 By: Thomas K. Arnold
Paramount Home Media Distribution continued its winning streak in the home video arena the week ended Sept. 22, once again topping all three charts — this time with inventive zombie movie World War Z.
The summer blockbuster, which pulled in a better-than-expected $202.2 million in U.S. theaters, debuted at No. 1 on both national sales charts — Nielsen VideoScan’s First Alert, which tracks overall combined DVD and Blu-ray Disc sales, and Nielsen’s dedicated Blu-ray Disc chart — as well as Home Media Magazine’s weekly rental chart.
The film bumped another Paramount title, Star Trek Into Darkness, to the No. 2 spot on all three charts. The second installment in director J.J. Abrams’ reboot of the franchise based on the celebrated 1960s TV series had debuted at No. 1 on all three charts the previous week.
Also new on the sales chart is a double feature, exclusive to Walmart, bundling Star Trek Into Darkness with the first entry in the Abrams reboot, 2009’s Star Trek. The two-pack debuted at No. 4 on the First Alert sales chart and No. 3 on the Blu-ray Disc sales chart.
Blu-ray Disc fans continue to drive the sales frenzy as the critical fourth-quarter selling season draws near. Of World War Z’s total unit sales, 58% were on Blu-ray. The week before, a whopping 72% of Star Trek Into Darkness’ total unit sales were Blu-ray, although the percentage dropped to 50% in week two.
The Lionsgate crime thriller Now You See Me remained in high demand its third week in stores, finishing the week at No. 3 on First Alert and No. 4 on the Blu-ray Disc chart. The film, which earned nearly $118 million at the box office, also finished the week at No. 3 on the Home Media Magazine rental chart.
Rounding out the top 5 on both sales charts: Warner’s The Great Gatsby, unchanged from the prior week on the Blu-ray Disc chart but back up from No. 8 on First Alert.
Rounding out the top 5 on the rental chart: the animated feature Epic, from 20th Century Fox, finished the week at No. 4 now that its 28-day holdback from rental outlets Netflix and Redbox is over, while Universal Studios’ Oblivion, which came off its holdback two weeks earlier, was perched at No. 5, down from No. 3 the previous week.