'Wolverine' Claws to Top of Sales Charts11 Dec, 2013 By: Thomas K. Arnold
Twentieth Century Fox topped the national home video sales charts the week ended Dec. 8 with The Wolverine, the latest installment in its immensely successful “X-Men” franchise.
The film rode its $132.6 million domestic theatrical gross to an easy No. 1 debut on both the Nielsen VideoScan First Alert sales chart — which tracks overall DVD and Blu-ray Disc combined sales — and Nielsen’s dedicated Blu-ray Disc sales chart.
Coming in a distant second: Sony Pictures’ The Smurfs 2, also a new release, which bowed at No. 2 on both charts. The film earned $71 million in theaters and sold 31% as many units as The Wolverine, Nielsen data shows.
The Smurfs 2 did manage a No. 1 debut on Home Media Magazine’s weekly rental chart, in part because Sony is one of the studios that does not hold back new releases from key rental outlets Netflix and Redbox by 28 days.
Accordingly, Sony also snagged the No. 2 spot on the rental chart, with the fantasy The Mortal Instruments: City of Bones, even though the film grossed only $31.2 million in theaters. Mortal Instruments debuted at No. 5 on the First Alert sales chart and No. 4 on the Blu-ray Disc sales chart.
That was it for new releases on the sales chart, although deep discounting at retail kept several older titles high on the charts, including Star Trek Into Darkness, from Paramount, which remains in the top 10 even though it’s been out for three months; DreamWorks Animation’s The Croods, out for 10 weeks; and Walt Disney Studios’ Monsters University, available for six weeks (and still riding high at No. 6, down from a return to No. 1 over the Black Friday shopping frenzy).
With Christmas just around the corner, Warner’s Elf is back in the First Alert top 20, at No. 13. With the box office success of its sequel the original The Hunger Games also remains in high demand, although it dropped to No. 14 on the First Alert sales chart from No. 8 the prior week.
NBC's live remake of The Sound of Music must have helped sales of the 1965 theatrical classic on Blu-ray Disc, since it returned to the Blu-ray Disc sales chart at No. 15 — from No. 214 the prior week.