'Watchmen,' Blu-ray in Strong Showing on Charts29 Jul, 2009 By: Thomas K. Arnold
Blu-ray Disc is showing some real clout. The action hit Watchmen, from Warner Home Video, shot to the top of the national home video sales and rental charts its first week in stores, with 36% of its total unit sales coming from the high-definition edition.
Universal Studios’ Coraline snagged the No. 2 spot on all three charts — the Nielsen VideoScan First Alert and Blu-ray Disc sales charts and Home Media Magazine’s rental chart — and even though the edgy animated hit didn’t play straight to the young-male demo that swarmed all over Watchmen, a solid 18% of its unit sales came from Blu-ray Disc, a surprisingly strong showing that indicates the format is fast moving out of the early adopter phase and into the mainstream.
Summit’s Knowing placed third, again on all three charts, with 17% of its sales in its third week of release coming from Blu-ray Disc.
Coraline sold 70.7% as many copies and generated 63.7% as much rental action as Watchmen, a good showing given the film’s lower box office gross of $75.3 million. Watchmen earned $107.5 million theatrically.
Elsewhere on the charts, Warner’s Robot Chicken: Star Wars — Episode II debuted at No. 6 on the First Alert chart for the week ended July 26. Three TV DVD tie-ins also finished in the top 10: 20th Century Fox’s DTV sequel Prison Break: The Final Break at No. 8, Universal Studios’ Psych: The Complete Third Season at No. 9, and Warner’s Pushing Daisies: The Complete Second Season at No. 10.
Meanwhile, Universal Studios’ Fast & Furious came out of the gate with a vengeance July 28, selling nearly 25% of its initial retail shipment its very first day of release.